Privacy Policy

🔒 Introduction & Commitment

At Prime Vita, we respect your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, mobile application, or use our services.

Scope & Applicability

This Privacy Policy applies to all information collected through:

• Our website (primevita.com)
• Mobile applications
• Email communications
• Customer support interactions
• Social media engagement

📋 Information We Collect

We collect information that you provide directly and information collected automatically when you use our Services.

Information You Provide Directly

• Account Registration: Name, email address, phone number, password, date of birth
• Order Information: Billing and shipping addresses, payment method details, order history
• Profile Information: Health preferences, dietary restrictions, product interests
• Communication: Feedback, reviews, customer support inquiries, survey responses
• Payment Data: Credit/debit card information (processed securely through payment gateways)
• Marketing Preferences: Newsletter subscriptions, promotional email opt-in

Information Collected Automatically

• Device Information: Device type, operating system, browser type, IP address
• Usage Data: Pages visited, time spent on site, clicks, scroll behavior
• Location Data: Approximate location based on IP address (with your consent)
• Cookies & Pixels: Tracking identifiers for analytics and personalization
• Performance Data: Error logs, system performance metrics

Information from Third Parties

• Payment processors and financial institutions
• Shipping and logistics partners
• Social media platforms (if you connect accounts)
• Marketing and analytics partners
• Publicly available sources for verification purposes

🎯 How We Use Your Information

Prime Vita uses the collected information for various purposes:

Primary Uses

• Service Delivery: Processing orders, managing accounts, delivering products and services
• Customer Support: Responding to inquiries, resolving issues, technical assistance
• Personalization: Tailoring product recommendations based on preferences and history
• Marketing Communications: Sending promotional emails, newsletters, offers (with consent)
• Analytics & Improvement: Understanding user behavior to improve our Services
• Security & Fraud Prevention: Protecting against fraudulent transactions and unauthorized access

Legal & Compliance

• Complying with legal obligations and court orders
• Enforcing Terms and Conditions
• Protecting against legal liability
• Tax and accounting purposes
• Regulatory compliance

Legitimate Business Interests

We may process your information based on our legitimate business interests, including:

• Maintaining and improving our Services
• Understanding customer needs and preferences
• Marketing and business development
• Quality assurance and risk management

🔄 How We Share Your Information

Prime Vita does not sell your personal information. However, we may share information with:

Service Providers

We share necessary information with trusted third parties who assist us:

• 🚚 Shipping & Logistics Partners: Address and order details for delivery
• 💳 Payment Processors: Card information for secure payment processing
• 📊 Analytics Providers: Usage data for service improvement
• 📧 Email Service Providers: Email addresses for communications
• ☁️ Cloud Hosting Services: Data stored securely on encrypted servers

Legal Requirements

We may disclose information when required by law or when we believe in good faith that disclosure is necessary to:

• Comply with legal process, court orders, or government requests
• Enforce our Terms and Conditions
• Protect against fraud or security threats
• Protect the rights, safety, and property of Prime Vita, users, or the public

Business Transfers

If Prime Vita is involved in a merger, acquisition, bankruptcy, or sale of assets, your information may be transferred as part of that transaction. We will notify you of any such change.

🛡️ Data Security Measures

Prime Vita implements comprehensive security measures to protect your personal information:

Data Breach Response

In the unlikely event of a data breach, we will:

• ✓ Notify affected individuals without unreasonable delay
• ✓ Provide details of the breach and data affected
• ✓ Offer steps to protect yourself
• ✓ Work with authorities and regulators as required

👤 Your Privacy Rights

You have the following rights regarding your personal information:

Access & Portability

• 📥 Right to Access: Request a copy of all personal data we hold about you
• 📤 Data Portability: Receive your data in a portable, machine-readable format

Correction & Deletion

• ✏️ Right to Correction: Update or correct inaccurate information
• 🗑️ Right to Erasure: Request deletion of your data (subject to legal obligations)

Consent & Preferences

• 🔕 Opt-Out Marketing: Unsubscribe from promotional emails anytime
• 🍪 Cookie Control: Manage cookie preferences in your browser
• 📍 Location Services: Enable/disable location tracking

How to Exercise Your Rights

To exercise any of these rights, contact us at:

📧 support@primevita.com
📞 +91 8800168603
⏰ Monday - Saturday | 9 AM - 6 PM IST

We will respond to your request within 30 days. Some requests may require verification of your identity for security purposes.

🍪 Cookies & Tracking Technologies

Prime Vita uses cookies and similar tracking technologies to enhance your experience:

Types of Cookies

• Essential Cookies: Required for site functionality (login, security)
• Performance Cookies: Track usage statistics and site performance
• Functional Cookies: Remember preferences and personalization settings
• Marketing Cookies: Track behavior for targeted advertising

Managing Cookies

You can control cookies through your browser settings:

• Accept or reject cookies
• Delete existing cookies
• Enable "Do Not Track" mode
• Use private/incognito browsing

Note: Disabling essential cookies may limit website functionality.

🔗 Third-Party Links & Services

Our website may contain links to third-party websites and services. Prime Vita is not responsible for their privacy practices:

Third-Party Services

• Social media platforms
• Payment gateways
• Analytics services
• Affiliate partners

When you visit third-party sites, their privacy policies apply. We recommend reviewing their policies before providing information.

👶 Children's Privacy

Prime Vita's Services are not intended for individuals under 18 years of age. We do not knowingly collect personal information from children.

If we become aware that we have collected information from a child without parental consent, we will delete such information immediately.

Parents or guardians who believe their child's information has been collected should contact us immediately at support@primevita.com

📝 Updates to This Policy

Prime Vita may update this Privacy Policy periodically to reflect changes in our practices or legal requirements. We will notify you of material changes by:

• 📧 Sending an email notification
• 📱 Posting the updated policy on our website
• ⚠️ Requesting your consent if required by law

Your continued use of Prime Vita's Services following such notification constitutes your acceptance of the updated Privacy Policy.

Last Updated: January 2026